A New Promise

That moved employees to lead change

When a brand starts over with a new brand identity and value proposition, inspiring employees to embrace the changeover is critical. Bank Alfalah was launching its new brand promise and we helped them proactively engage their employees to lead the change.

The refreshed identity of Bank Alfalah came with an evolved logo and promise of becoming an innovative and inspiring bank. The bank wanted to be seen as a young, dynamic and passionate organization ready to challenge its competitors with renewed vigor and commitment.

A first of its kind 3D mapping projection was used to unveil the new identity and promise. The entire event changed color from the old blue to the new red. The employees received their new employee cards and took a pledge with the CEO to embrace the new way of doing business.