Digital transformation is dramatically impacting the way people interact with brands. It is altering the traditional customer journey. To stay relevant and lead, organizations want their employees to embrace the shift and become agents of change.
With the launch of its best in the market mobile banking app, Banking Alfalah wanted just that and we helped them enliven the employee experience.
We built curiosity with every employee getting mystery notes. This was followed by a surprise flash mob and the 3-minute signup challenge. Brand Ambassadors educated 5000+ people across 312 locations in 8 cities of Pakistan.