MasterCard was launching a first of its kind QR code payment solution in Pakistan with UBL. The MasterPass allows the customer to use their UBL mobile banking app to scan a QR code and pay for items in-store.
MasterCard wanted customers to experience the unique and easy payment solution and excite them to make it their first choice of payment method. We did just that and much more!
Mall activations were planned with discount offerings at retail outlets. The brand ambassadors educated people about the solution and conducted digital lucky draws every hour at the MasterCard installation for customers paying in-store through MasterPass. The retailers with highest transactions were also rewarded.