Nothing fills the heart with warmth like sipping a steaming cup of karak chai with your buddies. However, when someone craves for karak chai, crashing at a dhaba (roadside café) seems like the likely bet!
Tapal wanted a big sampling push to introduce its 3-in-1 instant tea variant of Danedar. What better way to make people taste the goodness of instant tea than to take the dhaba to them and we did just that!
A first of its kind college sampling drive was launched across Karachi, Lahore and Islamabad. Truck art inspired dhabas were setup at 28 campuses where students enjoyed making karak chai over gossip and their favorite board games.