In an immensely saturated and competitive credit card market, Bank Alfalah wanted to introduce a new card variant that would stand out.
What We Did
We helped Bank Alfalah launch their Ultra Cash-back Credit Card in an exciting and engaging way through mall and cinema activations.
Broadway-style performances were put together to introduce the card’s impressive features.
Zoe Viccaji and Noori made special appearances and entertained the patrons of the malls and cinemas. They followed their performances with autographs and selfies to create more buzz around the card.
What We Achieved
Brand ambassadors generated 2,000+ leads, and patrons won big with karaoke competitions and entertaining games on touch screens placed at the event to ensure brand recall.