The Challenge
The City School launched TCS Blended; a complete online learning system that catered to parents, students and teachers during the COVID-19 lockdown. This solution was launched to ensure that the transition of learning remains seamless from in-person to online.
The City School wanted us to build awareness around the TCS Blended online learning solution while continually getting a healthy number of new enrollments.
What We Did
We created a complete digital campaign for The City School. This included scripting, directing and editing multiple videos with individual focus on the different segments of TCS Blended.
These videos were then pushed on the social media pages followed by a lead-gen campaign for new enrollments.
The campaign was further supported by mall activations in leading malls across the city for prospective parents who prefer face-to-face interactions.
What We Achieved
The campaign provided a way for The City School’s online learning solution to be received in an overwhelmingly positive light. This was done by building the confidence of parents, showcasing value addition for students and highlighting the extra support for parents and teachers.
The digital plan along with the on-ground push resulted in thousands of new leads and enrollments for The City School.
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Park Lane Street 7,
Kehkashan Clifton Block 5,
Karachi