MasterCard wanted customers to experience the unique and easy MasterPass QR code solution and excite them to make it their first choice of payment method.
What We Did
Activations were planned with discount offerings at retail outlets, malls, Cinepax Cinemas, Burger King, Pizzahut and Roadside cafes.
Digital lucky draws were conducted every hour at the MasterCard installation at the malls for customers paying in-store through MasterPass. The retailers with the highest transactions were also rewarded.
What We Achieved
The brand ambassadors educated people about the solution, opened 15,000+ mobile wallets and facilitated transactions.