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MasterCard

Win With QR Code Payment

MasterCard wanted customers to experience the MasterPass QR code solution and make it the first choice of payment method.

The Challenge

MasterCard wanted customers to experience the unique and easy MasterPass QR code solution and excite them to make it their first choice of payment method.

What We Did

Activations were planned with discount offerings at retail outlets, malls, Cinepax Cinemas, Burger King, Pizzahut and Roadside cafes.
Digital lucky draws were conducted every hour at the MasterCard installation at the malls for customers paying in-store through MasterPass. The retailers with the highest transactions were also rewarded.

What We Achieved

The brand ambassadors educated people about the solution, opened 15,000+ mobile wallets and facilitated transactions.

More Work

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Drop By AtF-186/II,
Park Lane Street 7,
Kehkashan Clifton Block 5,
Karachi