Tapal wanted a sampling push to introduce its 3-in-1 instant tea variant of Danedar.
What We Did
We realized that when someone craves karak chai, roadside cafés/dhabas are the likely stop to curb the craving. A first-of-its-kind college sampling drive was launched across Karachi, Lahore and Islamabad.
We built dhaba-style areas inside top colleges across the country where students were given the chance to try the new instant tea variant while getting to experience being at an authentic roadside café.
What We Achieved
Truck art inspired dhabas were set up at 28 campuses where 30,000 students enjoyed making karak chai over gossip and their favorite board games.